During his younger years, Dr JP Bruwer developed a deep interest in understanding his calling. At the core, every person has a unique personality (based on Myers-Briggs Type Indicator [MBTI]), is fuelled by a unique composition of 16 areas of passion (i.e. power, independence, curiosity, acceptance, order, saving, honour, idealism, social contact, family, status, vengeance, romance, eating, physical exercise, and tranquility), gifts and natural "smartnesses". In addition, he also realised the importance of ikigai; which was the final component needed to develop the "I am" Survey.

This survey asks a range of questions using a 4-point Likert scale to glean insight on key traits to provide clarity to the question "Who am I?". After completing the survey, it provides an automated report that analyses the respondent's personality (alignment to the 8 MBTI gears), areas of passion (what to prioritise and what to disregard), gifts (your alignment to natural gifts), and smartnesses (your alignment to natural smartnesses) while suggesting potential career avenues.

(Kindly note that a free demo report is generated and e-mailed after the survey is submitted)
(The free demo report excludes the 'areas of passion', 'gifts' and 'smartnesses' sections).
(The full report has a R200 flat fee attached to it)

Linked to the "I am" Survey, Dr JP Bruwer developed a way to assess the unique collection of strengths, that a person possesses. Strengths can be seen as "superpowers" that people possess which allow them to be naturally excellent at performing specific tasks.

This survey asks a range of questions using a 4-point Likert scale to glean insight on strengths to provide clarity to the question "What are my superpowers?". After completing the survey, it provides an automated report that pinpoints the respondent's top strengths out of 34 strengths (themes).

(Kindly note that a free full report is generated and e-mailed after the survey is submitted).

While completing his Postgraduate Certificate in Education: Senior Phase and Further Education and Training (cum laude) in 2025, Dr JP Bruwer made various observations pertaining to South African teachers and their responsibilities. Inspired by his personal experiences during his Teaching Practice at two South African high schools, he made a personal vow to himself to help South African teachers reclaim their time through the implementation of Artificial Intelligence.

The latter commenced with the offering of pro-bono Artificial Intelligence workshops to schools in Wellington (South Africa) and through the insight gleaned, Dr JP Bruwer developed the teacher prompting cheat sheet.

The teacher prompting cheat sheet was inspired by these schools