During his younger years, Dr JP Bruwer developed a deep interest in understanding his calling. At the core, every person has a unique personality (based on Myers-Briggs Type Indicator [MBTI]), are fuelled by a unique composition of 16 areas of passions (i.e. power, independence, curiosity, acceptance, order, saving, honour, idealism, social contact, family, status, vengeance, romance, eating, physical exercise, and tranquility) and possess a unique collection of strengths. In addition, he also realised the importance of ikigai; all of the latter led to the development of the "I Am" Survey.

This survey asks a range of questions using a 4-point Likert-scale to glean insight on key traits to provide clarity to the question "Who am I?". After completing the survey, it provides an automated report that analyses the respondent's personality (alignment to the 8 MBTI-gears), areas of passion (what to prioritise and what to disregard) and gifts (your alignment to natural gifts), while suggesting potential career avenues. (Kindly note that the free demo report excludes the areas of passion and gifts sections).

While completing his Postgraduate Certificate in Education: Senior Phase and Further Education and Training (cum laude) in 2025, Dr JP Bruwer made various observations pertaining to South African teachers and their responsibilities. Inspired by his personal experiences during his Teaching Practice at two South African high schools, he made a personal vow to himself to help South African teachers reclaim their time through the implementation of Artificial Intelligence.

The latter commenced with the offering of pro-bono Artificial Intelligence workshops to schools in Wellington (South Africa) and through the insight gleaned, Dr JP Bruwer developed the teacher prompting cheat sheet.